As a vacation rental owner, you know how important it is to boost your direct bookings. One effective way to do that is through email marketing. According to HubSpot, email generates $42 for every $1 spent. Impressive, huh?
By building an email list and sending targeted campaigns, you can reach potential guests and encourage them to book with you. In this post, we’ll share some tips on how to grow and succeed with your email list.
Important! Before you start collecting email addresses, it’s important to make sure you’re complying with data protection laws in your region. This includes obtaining consent from subscribers, giving them the option to unsubscribe and protecting their data.
Use Your Booklee Link in Bio to Get Emails
One easy way to collect email addresses is to use your Booklee link in bio page. Create a campaign that encourages users to share their email in exchange for a discount or other benefits, like free breakfast or pickup. Be sure to make it clear what subscribers can expect from your emails and how often they’ll receive them.
Run a Giveaway on Social Media
Another way to grow your email list is to run a giveaway on social media. To make it effective, partner with influencers to promote the competition and encourage their followers to participate. Make sure the prize is relevant to your vacation rental and target audience.
Use Wi-Fi Marketing
Consider using a Wi-Fi marketing tool to get guests’ email addresses when they log into your vacation rental Wi-Fi. Be sure to give them the option to opt-out from your email list.
Be Active in Forums and Groups
Join forums and groups related to your vacation rental’s location or target audience. Participate in discussions and offer helpful advice, then invite members to join your email list.
Create Exclusive Content
Create exclusive content about your vacation rental’s location and places nearby. This could include travel guides, local tips, or recommendations for nearby attractions. Share this content with your email subscribers to keep them engaged and interested in your vacation rental.
Email marketing is a powerful tool for boosting direct bookings. By following these tips, you can grow your email list and send targeted campaigns that will encourage potential guests to book with you.