Creating a Captivating Instagram for Your Vacation Rental

March 15, 2023

Do you own a vacation rental and want to promote it on social media?

Then your main social media platform definitely should be Instagram. 

We’ve already highlighted that 45% of Instagram users are searching for new travel destinations on the platform. It’s a real gold mine if you use it right. 

However, with so many accounts on Instagram, sometimes it can be hard to promote yourself and find your unique style. Here are some tips for creating a captivating Instagram account for your vacation rental.

Actively Use Instagram Stories and Reels

Instagram stories and reels are a great way to show off your vacation rental in a more engaging way. Reels are good for showing some footage from your rental and reaching wider audience. Stories can be used to update guests on promotions, price changes, upcoming events, new restaurants around, etc. 

Choose Only High-quality Images and Videos

Instagram is all about visuals. It’s actually a good idea to hire a professional photographer and take a few professional shots both for your social media platforms and OTAs. 

However, if you choose to do it yourself, read our article on how to take the best picture for your vacation rental! You’ll learn what’s more aesthetically pleasing in images for potential guests and when it’s the best time to take pictures during the day.

Show Off Your Vacation Rental in Action

People love to see what they can expect from their booking. Show your rental in action on your Instagram. Take some pictures while cooking meals in the kitchen, enjoying your coffee on the balcony or playing games in the living room. These images can help potential guests envision themselves staying in your rental and having a great time.

Highlight Nearby Attractions

Your vacation rental isn't just a place to stay. It's also a gateway to nearby attractions and activities. 

Highlight in the stories and reels the nearby activities, such as hiking trails, local restaurants, and museums. It will give your potential customers a sense of what they can do during their stay. You can also feature local events, festivals and activities to encourage guests to plan their visit.

Encourage User-generated Content

Ask your guests to share their experiences at your vacation rental by using your unique hashtag or tagging your account! By featuring user-generated content on your Instagram account, you provide proof of your rental's quality and help attract new guests.

Use Link in Bio Website Builder Booklee

It’s important to provide the guests all the possible booking options. However, on Instagram, you can put only one link in bio. But with link in bio website builder booklee, you can build a page for rental with all the necessary links on one page! And this won’t take more than 2 minutes. Literally.

Booklee provides the best booking experience for guests, providing them with both OTA and direct booking options. On the link in bio page, they can also view photos, read reviews and learn everything they need to know about the rental. 

Booklee is also extremely convenient for vacation rental owners: they can update the information in seconds both from mobile and desktop in seconds. The information can be presented in multiple languages. 

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